The food and beverage industry is expected to grow rapidly in the next decade.
Product differentiation has become a key competitive strategy worldwide. In the developed world, an ageing population and general health-consciousness is driving the development of healthy and functional foods and beverages.
Consumers and legislators alike are demanding greater transparency and compliance when it comes to the food safety. They want to know where the ingredients come from, how they were grown, and how they were processed. Manufacturers are responding by raising their quality standards, tightening internal quality control, ensuring raw material quality, and using fewer additives in their products.
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