Deloitte has released its 12th annual Global Automotive Consumer Study, which reveals some unexpected insights into an industry undergoing profound change.
Near-term consumer demand for electric vehicles appears to be sputtering, as driving range and lack of charging infrastructure continue to be concerns. A majority of consumers in four of six major markets preferred traditional internal combustion engines (ICE), while preference for non-ICE fell across the board. It dropped by 15 percentage points year-over-year in the United States. Deloitte suggests consumers might be favouring stability and affordability in a time of uncertainty.
The study is an autumn 2020 survey of more than 24,000 consumers in 23 countries. It contains opinions on various issues affecting the automotive industry, including advanced technologies, financing, and the Covid-19 pandemic.
Read the full report here.
Lead photo by DK58 – Renaud