What are the market research techniques?

What are the market research techniques?

At IndustryInform we are committed to provide the comprehensive and up to date information necessary for viable market research in different sectors. Here is an article describing techniques of market research and showcasing the importance of data and data analysis in this.



В IndustryInform ние се ангажираме да дадем пълна и актуална информация, която е жизненоважна за проучванета на пазара в различни сектори. Статията Market Research Techniques представя техники за пазарни проучвания и представя важността на данните и анализа на данни за това.

Market Research Techniques: Primary and Secondary Market Research

About the author

Dr. Mariana Damova is the CEO of Mozaika, a company providing research and solutions in the field of data science, reasoning with natural language semantics, and natural human computer interfaces, creativity enhancing applications, and research infrastructures for the humanities. Previously, she was a Business development Manager and a Knowledge Management Expert specializing in ontology engineering and linked data management at a world leading technology provider. She was instrumental in the successful winning and knowledge modelling of large data integration and management projects such as the Semantic Knowledge Base for The National Archive of the United Kingdom and Research Space for the British Museum, as well as European FP7 projects such as Europeana Creative and Multisensor. Her work focuses on the design and development of data integration infrastructures which allow efficient querying, access and navigation over linked data. She has managed the building of the official experimental Europeana SPARQL endpoint holding Europeana semantic data. Mariana holds a PhD from the University of Stuttgart and teaches semantic technologies and multimedia at the New Bulgarian University in Sofia. She regularly reviews books and articles for ACM ComputingReviews.com and has authored books and scientific articles in linguistics and semantic technologies. She has successfully lead international interdisciplinary teams and projects carrying technological risks, driven and managed change in engineering and operational contexts in North America and in Europe, and acquired the ability to leverage marketing requirements with knowledge intense technological solutions.

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