The speed of digitization in the automotive industry is such that IBM’s latest report, Automotive 2030: Racing toward a digital future, argues that it is really a total transformation. Half its surveyed automotive executives say their “organization must reinvent itself with digital technologies to succeed or even survive.”

IBM’s Institute for Business Value has outlined for companies the opportunities and challenges of this digitization process. 

Wise leaders will leverage enhanced customer experience, data, and workforce expertise to drive new sources of value. 

Brand loyalty could suffer, as mobility-as-a-service and autonomous vehicles weaken ties. 

Read the full report here.